What does a business case typically include?

A business case typically includes a business justification and feasibility analysis because its primary purpose is to provide a rational basis for decision-making regarding the allocation of resources for a specific project or initiative.

In a business case, the justification outlines why the project is necessary, including the expected benefits and the alignment with organizational goals. The feasibility analysis assesses whether the project is viable and worth pursuing, taking into account factors such as costs, risks, and potential returns on investment.

Including market trends and opportunities can be relevant in certain contexts but is not a core component of a business case. Employee satisfaction survey results are focused on internal metrics and may not directly pertain to the project's justification or feasibility. Detailed product specifications are more technical in nature and are generally applicable in product development but do not encapsulate the broader business rationale needed in a business case.