ACCA Strategic Business Leader (SBL) Practice Exam

What is one of the essential components for developing an e-marketing strategy?

1. Industry comparison

2. Interactivity

3. Product pricing

4. Supply chain management

The correct answer is: Interactivity

Interactivity is a vital component of developing an e-marketing strategy because it actively engages consumers and fosters a two-way communication channel between the business and its customers. In the digital landscape, where users have access to various platforms and expect personalized experiences, creating an interactive environment is crucial. This can include features such as live chats, social media engagement, and customer feedback mechanisms, which enhance user experience and encourage customer loyalty. This level of engagement not only helps in building relationships with customers but also allows businesses to gather valuable insights into customer preferences and behaviors. By incorporating interactivity into e-marketing efforts, companies can create dynamic campaigns that resonate more effectively with their target audiences. The other options, such as industry comparison, product pricing, and supply chain management, while important in the broader context of business strategy, do not directly address the interactive aspect fundamental to engaging consumers effectively in an e-marketing context.