ACCA Strategic Business Leader (SBL) Practice Exam

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Which scenario would prompt the use of the Boston Consulting Group (BCG) matrix?

Assessing employee job satisfaction
Examining a company's product portfolio
Evaluating corporate social responsibility initiatives
Analyzing market trends in consumer behavior

The correct answer is: Examining a company's product portfolio

The Boston Consulting Group (BCG) matrix is specifically designed as a strategic tool for analyzing a company’s product portfolio. It helps organizations categorize their products or business units based on two critical dimensions: market growth and relative market share. By plotting these elements on the matrix, companies can identify which products are stars, cash cows, question marks, or dogs, allowing them to make informed decisions about resource allocation, investment, and strategic focus. This approach is particularly valuable in helping organizations evaluate where to invest, which products to divest, and how to optimize their product mix based on market conditions and competitive positioning. In contrast, scenarios that involve assessing employee job satisfaction, evaluating corporate social responsibility initiatives, or analyzing market trends in consumer behavior focus on different aspects of organizational management and strategic planning that are not directly related to product portfolio analysis. These areas typically require different analytical tools and frameworks tailored to their specific contexts.