Why might customers choose a 'no frills' product?

Customers often choose a 'no frills' product primarily due to affordability. These products are designed to offer the essential features without extra add-ons or luxuries that typically increase costs. By focusing on basic functionality, 'no frills' products attract price-sensitive consumers who are looking for value and practicality rather than extravagance or prestige. This approach appeals particularly to budget-conscious shoppers who want to meet their needs without overspending.

In contrast, options related to superior quality, brand prestige, or innovative features do not align with the essence of 'no frills' products, which inherently lack those attributes. Customers are willing to forego some level of quality, exclusivity, or advanced features in favor of lower prices, which reinforces why affordability is the primary motivation for selecting these types of products.